South West Telehealth Resource Center
Associate Director for Outreach

Nancy S. Rowe is Associate Director for Outreach for the Arizona Telemedicine Program (ATP) and Southwest Telehealth Resource Center (SWTRC), where she serves as northern Arizona liaison, facilitator and coordinator of the Northern Arizona Telehealth Alliance, business and finance subject matter expert for the SWTRC, co-coordinator of the annual Telemedicine & Telehealth Service Provider Summit, and manager of the online Telemedicine & Telehealth Service Provider Directory. Before joining the ATP, she was director of telemedicine for Northern Arizona Regional Behavioral Health Authority (now Health Choice Integrated Care) for more than 12 years, growing its award-winning telemedicine program to an 80+ site network accommodating more than 22,000 provider-patient sessions per year. Ms. Rowe is the past chair of the American Telemedicine Association (ATA) Business and Finance Special Interest Group and a workgroup member on the ATA telemental health guidelines. She previously worked in public relations at the University of Minnesota. She has a BA from St. Lawrence University, Canton, NY.
As director of a regional telepsychiatry program for 12 years, Nancy Rowe grew the network from 15 sites holding less than 2,000 telepsychiatry sessions per year to more than 80 sites holding more than 22,000 sessions per year. She is a past chair of the Business & Finance Special Interest Group of the American Telemedicine Association.

  • The Business of Telemedicine: ROI, Reimbursement, and Regulation

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